Latest articles

20
Sep
2011

Electronic Participation in Malaysia

Journal of e-Government Studies and Best Practices
This article seeks to highlight the prevalent role of electronic participation (e-participation) in the implementation of e-government (EG) and possible approaches in enhancing the application of e-government through the insertion of e-participation module. Previous case studies on e-participation cover definitions and technique of e-participation, applicable…
16
Sep
2011

Dimensions of Customer-Based Brand Equity: A Study on Malaysian Brands

Journal of Marketing Research and Case Studies
Although Malaysian market is deluged with value-for-money Malaysian brands since decades ago, not all the Malaysian brand achieved national recognition. The objective of this research is to develop a valid and reliable model of Malaysian brand equity by assessing the dimensions of the brand equity…
15
Sep
2011

Factors influencing IT-Business Strategic Alignment and Sustainable Competitive Advantage: A Structural Equation Modelling Approach

Communications of the IBIMA
Preceding research attributed the lack of direct causal impact of Information Technology (IT) on firm’s sustainable competitive advantage. Numerous missing links include antecedents of the IT-business strategic alignment (also known as strategic alignment) and the sustainable competitive advantage. Furthermore, reviewers of recent literature have called…
14
Sep
2011

Creation of Price Image Measurement Scale and Comparing Perceptions of Price Image Dimensions of Two Sales Formats

IBIMA Business Review
The measures of price image proposed by the literature are mostly multidimensional and fail to consider the richness of this concept. This study proposes a measure of price image. An exploratory and qualitative study helped generate a pool of items.  Then the obtained list has…
14
Sep
2011

Game Changer? How VoIP Is Impacting the Way We Play

International Journal of Interactive worlds
Recently, computer games producers have integrated Voice over Internet Protocol (VoIP) into distributed multiplayer games, allowing gamers playing at a distance to talk to each other ‘ear-to-ear’ in an audio-conference-like setting. How does being able to talk to one another in this manner affect the…
13
Sep
2011

Malaysian Based Manufacturing Firms’ Strategic Sourcing: A Test of Transaction Cost Economics Theory and Resource Based View

Journal of Outsourcing and Organizational Information Management
The relentless searching of strategic sourcing, due to the fact that globalization is inevitable and today’s manufacturers are competing in highly competitive environment, has pooled many business practices into two competing school of thoughts related to sourcing strategies, i.e. Transaction Cost Economics (TCE) Theory and…
31
Aug
2011

Towards Implementing a Privacy Policy: An Observation on Existing Practices in Hospital Information System

Journal of e-health Management
In order to safeguard the confidentiality and sensitivity of personal health information belongs to individual, a privacy law is needed to be in place.  There are numerous cases of unauthorised intrusions of personal health information occurred but no legal action can be exerted due to…
23
Aug
2011

Dimensions of E-CRM: An Empirical Study on Hotels’ Web Sites

Journal of Southeast Asian Research
Electronic consumer relationship management (E-CRM) features are among the main factors contributing to the success of any ecommerce Web sites. E-CRM programmes and implementation should focus on effectiveness of managing consumer relations on the Internet through effective use of Internet features either to deliver updated…
18
Aug
2011

A SOA-Driven Business Intelligence Architecture

Communications of the IBIMA
A business intelligence architecture comprises of different unique components to collect, transform, analyze and present the structured and unstructured raw data in simple formats to assist decision makers in making timely decisions. The introduction of service-oriented architecture (SOA) enables reusable services which are accessible over…
18
Aug
2011

Analyzing the Effectiveness of Marketing Strategies in the Presence of Word of Mouth: Agent-Based Modeling Approach

Journal of Marketing Research and Case Studies
Consumer purchasing decision making has been of great interest to researchers and practitioners for improving strategic marketing policies and gaining a competitive advantage in the market. Traditional market models generally concentrate on single individuals rather than taking social interactions into account. However, individuals are tied to…