Development of Customer Value Model for Healthcare Services

Wan-I Lee and Bih-Yaw Shih

Department of Marketing and Distribution Management, National Kaohsiung First, University of Science and Technology, Taiwan

Department of Computer Science, National PingTung University of Education, Taiwan

Abstract

The economic and the living standard have been improved dramatically in Taiwan over the last decade. People become more health conscious and demand for high quality healthcare service consequentially. Due to the conduction of National Health Insurance and its improved policy of insurance payment, competition of healthcare service becomes fiercer day by day. The purpose of the current study is to develop a customer value model which provides insight into the customer’s value for healthcare institute managers.

Keywords: Customer Value Model, Healthcare Institute, Customer Value, Customer Attribute
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