Abstract
e-Government strategies result from the expectations from society to be able to use Internet technologies as a strategic means of communications and relationship with its public sector, virtualizing the delivery of public services. In order to meet these expectations, a state law forces all Spanish city councils to be able to provide their services electronically. A case study is presented detailing how the Benidorm’s e-government strategy was devised and implemented. It may yield valuable insights into the identification and management of critical concerns during the evolvement and attainment of business process re-design in local e-government towards a citizen centric approach.