Implementation of MS1500: 2009: A Gap Analysis

Communications of the IBIMA

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Salina Daud1, Rohayati Che Din2, Suzaida Bakar1, Mohd Ridzuan Kadir1 and Noraina Mazuin Sapuan1

1College of Business Management and Accounting, Universiti Tenaga Nasional, Malaysia

2IKIP International College, Pahang, Malaysia

Volume 2011 (2011), Article ID 360500, Communications of the IBIMA, 11 pages, DOI: 10.5171/2011.360500

Received date : ; Accepted date : ; Published date : 30 November 2011

Copyright © 2011 Salina Daud, Rohayati Che Din, Suzaida Bakar, Mohd Ridzuan Kadir and Noraina Mazuin Sapuan. This is an open access article distributed under the Creative Commons Attribution License unported 3.0, which permits unrestricted use, distribution, and reproduction in any medium, provided that original work is properly cited.

Abstract

A comprehensive halal food guideline known as Malaysia Standard Halal Food Guidelines (MS 1500: 2009) was launched in 2004. This standard is a new concept in marketing as well as a quality benchmark for producers. The objective of the study is to analyse the gap between importance and performance factors in the implementation of MS 1500: 2009 Halal food guidelines in Malaysia. Survey questions were distributed to managers or supervisors of selected Halal companies located at two Halal Hubs in Malaysia. Findings suggest that the companies in the sample should target improvements of the premises’ layout in the implementation of MS 1500: 2009 standard. Besides that, these companies shall also focus on the factor that relates to the processing of Halal food. The results indicate that the use of the importance-performance analysis in evaluating the implementation of MS 1500: 2009 standard can identify how companies implement this standard effectively.

Keywords: Malaysian Halal Food Standard, Importance-performance Analysis, Food Industries