Conceptualizing a Dynamic Model for Operation Strategy Formulation in the Third Millennium

Nezal Aghajari

University Technology Malaysia (UTM), Malaysia

Copyright © 2012 Nezal Aghajari. This is an open access article distributed under the Creative Commons Attribution License unported 3.0, which permits unrestricted use, distribution, and reproduction in any medium, provided that original work is properly cited.

Abstract

Today’s  firms  are  residing  in  a  hypercompetitive  environment  in  which  operational  supremacy undisputedly is a fulcrum of competitiveness. However, under tough competitive circumstances posed by globalized  business  milieu  achieving  this  end  apparently  requires  a  comprehensive  and  systematic approach to understand and strategize operation in a superior way.  This means operation and strategy must be intertwined, co-formulated and co-implemented. Logically only in this way firms are enabled to outperform rivals and create an operational hegemony. Despite this notion, management literature is suffering from a gap in its body of operational knowledge. Specifically, prior research laments the absence of a dynamic theory for operational strategy in order to harmonize operation with the modern theory of strategy. This paper, hence, is designed to address this context by proposing a conceptual model. Thus, this paper is a conceptual research that follows a simple approach to develop a theoretical framework for understanding the dynamicity of operational strategy. Accordingly at the end implications of this approach are presented for researchers and practitioners.

Keywords: Operation, Strategy, Dynamic model
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