The Client’s Perspective of Vendor IT Governance Practices and Service Quality in Malaysian Outsourcing Context

The research examines the client’s perspective of outsourcing vendor information technology (IT) governance practices and service quality. Using a cross-sectional survey approach, the researchers distributed a total of 100 questionnaires to employees at six client organizations in Malaysia that outsource selected IT functions to a local IT vendor. The research uses SPSS Statistics 17.0 and Smart PLS Version 3 for data analysis. The evidence suggests that from client’s perspective, vendor IT governance practices impact on service quality in IT outsourcing environment.


Introduction
The Information Age today is characterized by an economy that largely depends on information.Hence, the organizations rely heavily on the quality of information services being used.Attempts to achieve sustainable competitiveness through the information technology (IT), however, they have placed a considerable burden on organizations as the scope and complexity of IT expands.Increasingly, the organizations rely on outsourcing to focus on core competencies (Grover et al., 1996;Gupta and Gupta, 1992) and to manage their cost better (Ang and Straub, 1998;Claver et. al., 2002).IT outsourcing is a strategic decision.IT outsourcing is not a new concept for business. 1Generally, IT outsourcing is the practice of contracting with a third party service provider (or vendor) for some or all of an organization's IT functions.IT outsourcing has been practiced, notably in the United States of America (USA) since the late eighties.Significant examples of IT outsourcing are Kodak's outsourcing its IT functions to IBM 2 and General Motors' (GM) outsourcing its IT functions to EDS. 3 In the current global IT services environment, IT outsourcing practices are evolving as many organizations continue to identify the opportunities and the benefits.
Gartner forecasted global spending for IT outsourcing services would be $251.7 billion in 2012.This was a growth of 2.1% over 2011 and a projected compound annual growth rate of 5.9% from 2012 through 2016. 4More recently, it was reported that the global IT outsourcing market could expect Compound Annual Growth Rate (CAGR) of 5.84% by 2019. 5  With IT outsourcing, the organizations are challenged to manage a large spending on IT outsourcing and intricacies of outsourcing relationships.The Organizations equally face the risks of business frauds and natural disasters.The last two decades witness continuous debates amongst practitioners and the researchers on best practices in IT governance as organizations face these challenges.
Accordingly, regulatory frameworks are instituted in assuring sound business systems and adequate internal controls.Sarbanes-Oxley Act (SOX) 2002, in particular, was enacted to enhance corporate governance, foster organizational responsibilities, strengthen internal controls and increase accountabilities (Damianides, 2004).Concurrently, the industry and the academia saw the emergence and participate in the development and adoption of IT governance principles, standards and framework (e.g.COBIT, ITIL, PMBOK, ISO27001).Each framework addresses specific objectives.Each framework defines specific top management level responsibilities and requires that they exercise due diligence in their roles.This governance development is largely driven by the need for transparency in managing organizational risks and safeguarding of shareholder value.The general concern of IT governance framework in implementation and monitoring of performance of IT investments includes IT control structure, protection of IT investment, security and control of IT, assurance of information integrity and quality of IT service delivery (Mohamed and Kaur, 2012).
IT vendors recognize the need to position themselves in responding to such challenging trend.Concurrently, client organizations need to consider how their vendor fits into the mix including areas outsourced.This challenge is further heightened by the popularity of selective outsourcing or multi outsourcing procurement models.The need for effective governance increases dramatically and the success of outsourcing contracts is critically dependent on the quality of the governance framework between the service recipient (client) and vendor.Increasingly, vendors are expected to demonstrate that their services align with IT governance best practices.
Prior literature shows a growing discussion among the researchers on the impact of IT governance on organizational performance Hence, the research question (RQ) is:

RQ: Do extensive outsourcing vendor's IT governance practices impact on client's perceived IT service quality?
The objective of the research is to develop and test a theoretical model on vendor IT governance practices and IT service quality from client's perspective.The research aims at gaining insights into client's perspective of vendor IT governance practices and IT service quality in an IT outsourcing arrangement.

Literature Review
This section reviews the literature on IT governance and IT service quality.

IT Governance
The word governance is derived from the Greek verb kubernao meaning to steer.According to the IT Governance Institute (2005), IT governance is the responsibility of the board of directors and executive management.This is an integral part of enterprise governance.Van Grembergen (2000) refers to IT governance as the ability of organizations to achieve specified goals or organizational capacity, exercised by the board, executive management and IT management to control the formulation and implementation of IT strategy and to ensure the fusion of business and IT.Essentially, IT governance consists of leadership and organizational structures and processes that ensure the organization's IT sustains and extends the organization's strategies and objectives (De Haes and Van Grembergen, 2004;2005) (Peterson, 2004).Concurrently, Weill and Ross (2004) support the notion by requiring senior levels to specify decisions rights and an accountability framework to encourage desirable behavior in the use of IT.The activity of governance itself improves the understanding and thus the working relationship between IT and the rest of the business.As a result, the organizations that institute best practices in IT governance could expect business value and benefits (Kan, 2003) Kern and Willcocks, 2000).A good structure of governance in an IT outsourcing relationship refers to the development of a good contract (Barthélemy, 2003).The outsourcing contract provides a detailed specification of "the exchanges of services and products, financial matters, assets and staff transfers, communication and information exchanges, service enforcements and monitoring methods, key personnel, dispute resolution procedures and other formal issues" (Kern and Willcocks, 2000).

Perceived IT Service Quality
Service quality refers to the overall support delivered by a service provider.This is regardless whether such support is handled by the IT department, a new organizational unit or outsourced to an Internet service provider (DeLone and McLean, 2003).The quality of service is thought to be the core criterion for overall customer service (Parasuraman et al., 1991).Service quality has been reported to be significantly related to costs, profitability, customer satisfaction, customer retention, behavior intention and positive word of mouth communications (Cronin and Taylor, 1992).Over the years, the SERVQUAL instrument (Zeithaml et al., 1990) has been used to measure five elements of service quality: Tangibles -appearance of physical facilities, equipment, personnel and communication materials.Reliability -the ability to perform the promised service dependably and accurately.Responsiveness -the willingness to help customers and provide prompt service.Assurance -the knowledge and courtesy of employees and their ability to convey trust and confidence.Empathy -caring, individualized attention which the organization provides to its customers.

Research Hypotheses and Research Model
The objective of the research is to investigate the client's perspective of outsourcing vendor IT governance practices and service quality.Accordingly, the research aims at answering the research question of whether outsourcing vendor IT governance practices impact on its IT service quality.Figure 1 shows the conceptual research framework.

Fig. 1: Conceptual research framework
Based on the aforementioned review, the research aims at developing a research model and testing a set of hypotheses.This is in seeking out an evidence for the relationship between IT governance and perceived IT service quality in an IT outsourcing arrangement.IT  H2b: Vendor's IT governance processes are positively associated with its assurance to the client.H2c: Vendor's IT governance processes are positively associated with its empathy to the client.H2d: Vendor's IT governance processes are positively associated with its reliability to the client.H3a: Vendor's IT governance relational mechanism is positively associated with its responsiveness to the client.H3b: Vendor's IT governance relational mechanism is positively associated with its assurance to the client.H3c: Vendor's IT governance relational mechanism is positively associated with its empathy to the client.H3d: Vendor's IT governance relational mechanism is positively associated with its reliability to the client.
The research model is in Figure 2.

Methodology
This section discusses the research context, data collection and instrument, and data analysis approach for the research.

Research context
The research aims at finding empirical evidence on the relationship between vendor IT governance practices and IT service quality from client's (end user's) perspective.

Data Collection and Instrument
The research used a survey questionnaire as data collection approach.The survey questionnaire is in English and is divided into three parts: Section A, Section B and Section C. Section A of the questionnaire seeks to gain information about the profile of the respondents.This section covers personal information such as age, gender, education and job level, duration of work experience and whether respondent is from the IT unit of the organization.Section B of the questionnaire contains questions about respondent's perceived IT service quality of the vendor.For this section, a five point Likert scale was used.
A five-point represents "strongly agree" while a one-point represents "strongly disagree".Section C of the questionnaire contains questions about respondent's perception of vendor IT governance practices.A five point Likert scale was also used for this section.A one-point represents "not at all", a two-point represents "a little", a three point represents "moderately", a four-point represents "extensively" and a five-point represents "very extensively".Survey items using Likert scale were based on prior studies.IT governance measures were adapted from De Haes and Van Grembergen (2008a, b).Perceived IT service quality measures were adapted from Pitt et al. (1995) and Sherman (1997).
In line with the research context, only those from the supervisory, middle management and senior management in the client organization were selected as respondents to the survey questionnaire.Target respondents should have regular interaction with staffs representing the outsourcing vendor.Respondents were from either the IT unit of their organizations or other non IT units.IT outsourcing services rendered by the vendor include helpdesk and desktop management services, and IT back end infrastructure services which cover servers, applications and network operations management.
A pilot test of the survey questionnaire was conducted among 40 respondents.Cronbach's Alpha coefficient is used to determine reliability of measures.A coefficient above 0.70 indicates internal consistency (Hair et al. 1998;Nunnally 1978).The result of reliability analysis indicates that all items were reliable (Table 1) Each respondent was briefed about the purpose of the research, and was given a week to provide responses to the questionnaire and to return it to the researchers.A total of 92 questionnaires were received and used for data analysis.

Data analysis
Data collected from the respondents were first entered, coded, cleaned and analyzed using SPSS Statistics 17.0.Analysis at this stage covers gaining insights into respondent's profile (descriptive statistics), profile of variables (descriptive statistics) and checking for group differences (due to the participation of respondents from several organizations).Descriptive statistics will be discussed in the subsequent section.Using Kruskal Wallis test (each sample within an organization is fewer than 30), all except two items show no significant difference among the cases.The two items (p<0.05) were (i) the outsourcing vendor gives prompt services (measures responsiveness) (ii) corporate internal communication addressing general IT issues (measures IT governance relational mechanism).As these two items constitute only 10% of total items, the researchers considered all cases as one sample.Subsequently, data were analyzed using Smart PLS Version 3 to determine the relationship among variables in answering the research question.

Results
This section presents and discusses the results of data analysis.Data analysis covers descriptive statistics and assessment of measurement and structural model.

Profile of respondents
Table 2 shows the profile of respondents.A majority of the respondents (73.9 %) are in management positions ranging from supervisory to middle management and/or senior management.Out of the total respondents, 5.4% represent the senior management.
A high proportion of the respondents (60.8 %) were educated at the Bachelor's degree or higher.The rest (39.2%) of the sample had at least an equivalent of grade 12 education.Based on the predominant age group that is above 30 years of age, educational background, job level and experience in the current job, the respondents would be generally familiar with management evaluation process.

Profile of variables
Table 3 shows the profile of perceived IT service quality variables.The mean score for IT governance measures ranges from 3.18 (IT budget control/reporting in their performance reporting delivery -measures process) to 3.65 (Corporate internal communication addressing general IT issues on a regular basis -measures relational mechanism).Findings indicate that respondents evaluated the vendor IT governance practices as moderate in line with the use of scale around the mid-point (as defined in earlier section of the paper).There is an evidence to suggest that the vendor, from client's perspective does not yet reach extensiveness in IT governance practices.

Measurement model and structural model
The subsequent step was to analyse the convergent validity.Convergent validity is achieved when loadings of the measures to respective constructs are at least 0.60 (Bagozzi and Yi, 1988;Kline, 2005), composite reliability (CR) of all constructs are above 0.6 (Bagozzi and Yi, 1988;Kline, 2005) and average variance extracted (AVE) are above 0.5 (Fornell and Larcker, 1981).Table 5 shows the loadings, composite reliability and average variance extracted.Item VP21 highlighted in italic and bold (involvement of their senior members in our organisation at the IT steering committee/executive/senior management level for evaluation/prioritisation of IT investment) that measures structure in IT governance does not meet the cut-off loading.Therefore, the item is dropped from further analysis.The rest of the items meet the cutoff loading.The inter-variable correlations (Table 6) were then examined.(Kline, 2005).
The researchers then proceeded with bootstrapping to determine support for hypotheses (Table 7).H3a suggests that vendor's IT governance relational mechanism is positively associated with its responsiveness to the client.There was support for this relationship (ß=0.397;t-stat=2.892).
H3b proposes that vendor's IT governance relational mechanism is positively associated with its assurance to the client.There was support for this relationship (ß=0.311;t-stat=2.2).
H3c suggests that vendor's IT governance relational mechanism is positively associated with its empathy to the client.Support was found for this relationship (ß=0.314;t-stat=2.339).
H3d indicates that vendor's IT governance relational mechanism is positively associated with its reliability to the client.There was support for this relationship (ß=0.438;t-stat=3.081).
Figure 3 shows the theoretical path results.
A The objective of the research was set out to develop and to test a theoretical model on vendor IT governance practices and IT service quality from client's perspective.The research used survey approach.A total of 100 survey questionnaires were distributed to employees at six client organizations in Malaysia that outsource selected IT functions to a local IT vendor.A total of 92 survey questionnaires were used for analysis.The research has fulfilled the objective.The subsequent section discusses the major findings, the research contributions and the limitations and the suggestions for future research.

Summary of major findings
The research reaffirms that vendor IT governance practices comprise governance structure, process and relational mechanism in IT outsourcing context.IT Kern and Willcocks (2000) and Barthélemy (2003).
In this research, perceived IT service quality was conceptualized as the impact of IT governance.IT service quality is measured through client's assessment of vendor.There is an evidence to suggest that vendor extensive IT governance process and IT governance relational mechanism contribute to higher IT service quality from client's perspective.Client would experience greater responsiveness from vendor (in terms of willingness to provide prompt services and assistance) for vendor that practice more extensive IT governance.Further, there is indication that vendor practicing more

Limitations and suggestions for future research
The first limitation of the research is the small sample size of 92 respondents.The small sample was a limiting factor in determining group differences for IT governance practice and perceived IT service quality.Secondly, a convenience sampling was used for the research.Thirdly, data was collected at a point of time.

Do extensive outsourcing vendor's IT governance practices impact on client's perceived IT service quality?
_____________________________________________________________________________ ______________ Mohd Kamil Lob Ahmad Kasri and Norshidah Mohamed (2018), Journal of Southeast Asian Research, DOI: 10.5171/2018.919986extensive IT governance is more courteous to client and is better able to demonstrate knowledge on client's outsourcing concerns.Besides, client could expect vendor that practice more extensive IT governance to pay greater attention to client, to better fulfill promises and to deliver services right the first time.In sum, this finding is in support of Turel and Bart (2014) and Lunardi et al. (2014).From a theoretical perspective, the research identified perceived IT service quality as impacts of IT governance.The research has developed a theoretical model that explains IT governance and perceived IT service quality from client's perspective in IT outsourcing context.Notably, the research lends support for the role of IT governance in explaining perceived IT service quality.