Latest articles

21
Sep
2022

Life Satisfaction of Employees in Terms of Gender and Age

Journal of Human Resources Management Research
The aim of the research was to examine the differences and connections in assessing people's life satisfaction in terms of selected socio-demographic indicators. Two hypotheses examined the differences between men and women in assessing selected attributes of employee satisfaction, and correlations between age and selected…
20
Sep
2022

Relationship between Experiential Marketing and Customer Satisfaction in the Retail Sector

IBIMA Business Review
Real customers are one of the most valuable assets for commercial organizations. Maintaining a long-term relationship with consumers is a priority challenge for companies in a highly competitive environment, as customers are currently exposed to excessive volumes of information, raising their level of resistance to…
20
Sep
2022

Brand Experience, Trust, and Perceived Risk in a Second-hand Online Marketplace The Case of OLX Group

IBIMA Business Review
The widespread presence of the Internet in people’s lives has transformed the way consumers look for and buy a variety of goods and services. Shopping online is nowadays a popular way for a considerable number of individuals, giving rise to numerous forms of alternative shopping…
19
Sep
2022

The Correlation between Personality and Creativity: A Study of Contestants at the National Industry-Related Skills in Taiwan

IBIMA Business Review
Creativity has become an essential indicator of the competitiveness of nations, but there is still a lot of space left for discussion when it comes to the definition of creativity. Through reviewing the relevant literature to the definitions offered by different scholars, this paper uses…
19
Sep
2022

Green Marketing and the Commercialization of Healthy Food: Case Study of a Company Dedicated to the Production and Sale of Organic Products, Peru

IBIMA Business Review
The pandemic caused by COVID-19 has left its mark on humanity as a whole. Consumers have reflected on their lifestyles, which has led them to prioritize health, well-being, and care for the environment by deciding to buy healthier products. Green Marketing is a strategy for…
02
Sep
2022

The Effectiveness of Incorporating Augmented Reality in Print Design Course

Journal of e-Learning and Higher Education
The course intention of print design is to teach students about layout design and how a physical print book is designed and formatted. By incorporating Augmented Reality (AR), the physical print book is believed to achieve outcome-based learning objectives for undergraduate students in improving their…
02
Sep
2022

The Reality of the Audit Expectations Gap in Saudi Banks: The Mediating Effect on the Relationship between Loan Decisions Performance and Individual Factors

IBIMA Business Review
This research work investigated the impact of individual factors such as the knowledge and experience of Saudi bank employees on the Audit Expectation Gap (AEG) and inquires if the gap can mediate the relationship between individual criteria and loan decision performance. To validate the hypothesis…
01
Sep
2022

Exploring the Issue of Economic Security and Information Management for Business Operations in the Globalised Modern World

Journal of Innovation and Business Best Practice
The economic security and management of information are crucial elements for the functioning of stakeholders in the free market economy in the XXI century. Indeed, they are inherently interlinked as well. Firstly, without an adequate level of security, information or finance, it is impossible to…
30
Aug
2022

Organizational Commitment in a Portuguese Public Higher Education Institution

Journal of Human Resources Management Research
Individuals with high organizational commitment protect organizational heritage, share organizational goals and remain in the organization in good and bad times (Batugal & Tindowen, 2019). So, this research intended to determine the level of organizational commitment and to determine whether the type of employment contract…
29
Aug
2022

Romanian Undergraduate Education System in the Post-Communist Period: The Journey Towards Digitalization

Journal of e-Learning and Higher Education
Romanian undergraduate education system has undergone radical changes in the area of digitalization during the last years. Both Romanian authorities and private stakeholders contributed to this transformation. This paper has the goal to present an extensive overview of the most important measures in terms of…