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The purpose of this paper is to explore the applicability of AI marketing for creating data-driven marketing strategies. Notably, the paper illustrates the existing circumstances of artificial intelligence in marketing practice. Besides, this paper argues for awareness of AI for customer satisfaction, employing AI to…

The COVID-19 pandemic has already struck a hard blow, affecting economies all over the world. At the current juncture, it still represents a relevant source of uncertainties, as new variants have recently emerged and witness a fast spread. To these adds the threat to economic…

This paper aims to investigate how mature manufacturing organizations (MMO) can achieve radical innovation from a cultural perspective. ‎Thus, exploring and outlining key factors of organizational culture ‎that influence and facilitate radical innovation in mature manufacturing organizations play an essential role in this study. Constructive-interpretivism…

The bedrock of any economy is a strong and efficient banking system. The smooth running of a country’s economy is dependent on how well and fast is the banking industry able to adapt its operations to changes and how well they are able to tackle…

PPP is an opportunity for faster development for many countries, including Poland, which must not be wasted. PPP is one way to deliver and finance high-quality public infrastructure. A private partner, investing in the development of public services, can provide resources that that enable the…

The reference values of the deficit/GDP ratio and of the debt/GDP ratio  are constant and they are equal  3% for the deficit/GDP ratio and 60% for the debt/GDP ratio in European Union countries. The occurrence of extraordinary situations, such as the financial crisis, economic crisis,…

The COVID-19 pandemic crisis and the governmental measures taken to limit its spread have led to significant contractions in GDP at the EU level and appropriate labour market adjustments. Obviously, the COVID-19 crisis has had effects on the labour market, by increasing the unemployment rate,…

This paper discusses the findings of an exploratory study that intended to evaluate the success of an Academic Portal, Secretaria Online, from the perspective of staff members. This study used a questionnaire based on the information systems success model of DeLone and McLean. This paper…

The aim of the exploratory study was to gain an understanding of the key uses and features from those who use project management software to better understand user benefits which in turn aids in choosing advertising language for specific target audience segments for better targeted…

COVID-19 pandemic was the main reason last year that determined changes in our behavior. COVID-19 changed people's behavior, and its effects will be long-lasting. We had become more nervous and unsocial. But, on the other hand, we were more careful with what we eat during…