@article{hedfikhayati2013perceived,
  title = {Perceived Importance of Performance Dimensions: Case of Different Tunisian Firm Product and Geographic Scope},
  author = {Lilia Hedfi-Khayati and Mahmoud Zouaoui},
  year = 2013,
  url = {https://ibimapublishing.com/articles/JOMS/2013/120984/},
  journal = {Journal of Organizational Management Studies},
  volume = 2013 (2013),
  pages = 12,
  doi = 10.5171/2013.120984,
  abstract = {Firms seek often to achieve higher level of performance, however, means and resources that are available do not allow them to have superior performance on all levels (financial, economic, commercial, and so on). In addition, managers do not perceive performance aspects in the same way. Therefore, instead of indiscriminately dispersing efforts and resources, firms have tomake wise resource allocation choices with respect to performance dimensions being profitable for them. These choices are difficult to establish especially in case of diversified firms whose activity and geographic scope is wide. It’s the subject of the present research in which we try helping managers to solve this problem by addressing the performance issue of firms with different activity and geographic scope. It focuses on perceived importance of three performance dimensions (customer, human and internal processes) in relation with product, geographic and interaction firm scope. Three research hypotheses relating performance and firm scope dimensions using a sample of forty-eight managers were tested. Non-parametric tests show that the relative importance of performance dimensions was different between product and geographic diversified firms. Hence, depending on their firm scope, diversified firms should invest on customer dimension of performance; international firms have to develop their human competence, while firms belonging to multinational groups must concentrate efforts on improving efficiency and production processes. Results were discussed and future researches are proposed.   },
  keywords = {Firm scope, business performance, diversification.},
  note = Article ID: 120984
}