@article{gabelaia2026aidriven,
  title = {AI-driven Innovation in English for Specific Purposes:  Advancing Sustainable Pedagogy in Business and  Legal English Education},
  author = {Ioseb GABELAIA and Tamari DOLIDZE and Natia VASADZE},
  year = 2026,
  url = {https://ibimapublishing.com/articles/JIBBP/2026/124251/},
  journal = {Journal of Innovation and Business Best Practice},
  volume = 2026,
  pages = 13,
  doi = doi.org/10.5171/2026.124251,
  abstract = {As AI continues to change the educational ecosystem, its integration into language instruction creates new opportunities for sustainable, skills-based learning. This article explores the role of artificial intelligence (AI) tools in accelerating innovation in English for Specific Purposes (ESP), with special focus on Business and Legal English. The authors used a qualitative research methodology supported by a review of the existing literature, a case study, non-participant classroom observations, and semi-structured interviews. The authors observed six class sessions over four weeks, including three fully digital and three blended sessions. In addition, 51 semi-structured interviews were conducted with 12 instructors and 39 advanced-level ESP students. Additionally, this research was grounded in the Technological Pedagogical Content Knowledge (TPACK) framework, Transformative Learning Theory (TLT), and the Education for Sustainable Development (ESD) framework. The results offer practical insights relevant to digital and blended learning environments. The results suggest that AI not only personalizes learning and enhances learner autonomy but also supports the development of context-aware, ethically informed, and professionally relevant communicative competence. Moreover, AI-driven ESP may contribute to sustainable education by reducing learning disparities and expanding access to high-quality language instruction. This research contributes to the ongoing discourse on innovative pedagogy and the development of future-ready universities.},
  keywords = {AI Education, ESP, Business Education, Sustainable Education, Pedagogy, digital Literacy},
  note = Article ID: 124251
}