@article{iinsk2013vim,
  title = {VIM Model for Appraising the Trademark of an Unlisted Company According to IFRS 13},
  author = {Romana ÄŒižinská and Tomáš Krabec},
  year = 2013,
  url = {https://ibimapublishing.com/articles/JAARP/2013/127202/},
  journal = {Journal of Accounting and Auditing: Research & Practice},
  volume = (2014),
  pages = 17,
  doi = 10.5171/2014.127202,
  abstract = {The value and appraisal of a brand is based on its economic benefit to its owner or the business that owns and develops the brand. According to IFRS 13 all methods of appraising the fair value of a brand are based on three approaches — comparability/market, cost and income approach. In applying these valuation methods or their modifications, appraisers usually obtain results which differ significantly. This is usually caused by the subjectivity of parameterization of relevant valuation models, and mainly by the lack and/or high scatter of market data.The goal of the paper is to suggest the model for appraising the fair value category of trademark of an unlisted (private) company. Our VIM model (Verifiable Interdependent Model) has been designed specifically for the conditions of the business environment with the lack of empirical data for intangible assets appraisal, or their low quality by still meeting all the requirements stipulated by the IFRS 13. To demonstrate the application of the model and to evaluate the informative value of the obtained results we present also a case study of the XYZ Brand valuation.},
  keywords = {Brand value, brand valuation, intangible assets.},
  note = Article ID: 127202
}