@article{sanja2026overview,
  title = {An Overview of Challenges in Measuring Digital Trade},
  author = {FRANC Sanja and IVANDA Ivan},
  year = 2026,
  url = {https://ibimapublishing.com/articles/JIEBS/2026/147364/},
  journal = {Journal of Internet and e-business Studies},
  volume = 2026,
  pages = 9,
  doi = doi.org/10.5171/2026.147364,
  abstract = {The increasing reliance on digital technologies has significantly influenced the organization and scale of international trade, placing digital trade at the forefront of contemporary economic analysis. Despite this growing relevance, there is still no consensus on how digital trade should be conceptualized and empirically measured. This paper examines existing approaches to digital trade measurement with the aim of identifying their main methodological and practical limitations. The analysis is based on a structured review of relevant literature and follows a deductive analytical framework. Attention is given to challenges related to data availability, the classification of digitally enabled transactions, and differences in regulatory practices across countries. The paper also reviews recent initiatives and methodological proposals designed to improve the accuracy and comparability of digital trade statistics. The findings indicate that measurement efforts remain constrained by fragmented data sources, uneven regulatory implementation, insufficient standardization, and the increasing presence of digital protectionist policies. By critically assessing current measurement practices, this paper contributes to ongoing academic and policy discussions on improving the reliability and consistency of digital trade statistics.
JEL classification: F10, F13, L81, O33, C80},
  keywords = {digital trade, digital transactions, regulatory framework, measurement challenges},
  note = Article ID: 147364
}