@article{sebastian2021crosssectional,
  title = {A Cross-sectional Study on Improving Privacy Policy Read Rate and Comprehension via Better UX/UI Design},
  author = {Glorin SEBASTIAN},
  year = 2021,
  url = {https://ibimapublishing.com/articles/CIBIMA/2021/168594/},
  journal = {Communications of the IBIMA},
  volume = 2021,
  pages = 7,
  doi = 10.5171/2021.168594,
  abstract = {Data privacy is becoming one of the major risks faced by organizations. With the emergence of new technologies such as Internet of Things (IoT), Automated vehicles, mobile payments, privacy is no longer a compliance issue, but also a user responsibility to ensure users are aware of the risks of sharing personal data with third parties. There is a big effort to research on how Privacy policies can be made easier to read and comprehend. In this paper, we share the results of a cross-sectional study on users who read Privacy statement from an autonomous vehicle provider (Tesla as case study) and compared its effectiveness to that of a video visualization that explained the policy. The study focused on the users’ understanding and recall. Our research shows that interfaces with better UX/UI design (User experience/User interface) greatly increase click and read through rates as well as help the user comprehend risks associated with privacy notices better.},
  keywords = {Privacy Policy, Autonomous vehicles, UX/UI Design.},
  note = Article ID: 168594
}