@article{tournois2014relationship,
  title = {Relationship Marketing Key Concepts as Relationship Value Determinant},
  author = {Aida Matri Ben Jemaaand Nadine Tournois},
  year = 2014,
  url = {https://ibimapublishing.com/articles/JMRCS/2014/201710/},
  journal = {Journal of Marketing Research and Case Studies},
  volume = (2014),
  pages = 17,
  doi = 10.5171/2014.201710,
  abstract = {Although the literature about association between relationship marketing key elements and relationship value concept in Business to Business (B to B) context is condensed, it remains fairly fragmented. An empirical validation of a model presenting the impact of the first concept on the second one was conducted through a survey considering 292 purchasing managers of the electronic subcontracting sector in France. This research presents a contribution since it suggests ways of improvement for researchers and managers seeking to improve the value of relationships in B to B context},
  keywords = {B to B, Relationship Marketing, Relationship Value (direct and indirect).},
  note = Article ID: 201710
}