@article{darrag2015aaib,
  title = {AAIB & CSR in Egypt: A 10 year Review!},
  author = {Menatallah Darrag and Reham El Seidi},
  year = 2015,
  url = {https://ibimapublishing.com/articles/MENA/2015/203993/},
  journal = {The MENA Journal of Business Case Studies},
  volume = (2015),
  pages = 12,
  doi = 10.5171/2015.203993,
  abstract = {Though the CSR concept had started to attract scholars’ attention from Bowen’s writings in the 1950s, it remained an under researched topic in developing countries. Emphasis on CSR had begun when the international standards & protocols (i.e. SA 8000 & Global Responsibility Initiative), indexes (i.e. FTSE4Good & Dow Jones Sustainability Index) & conventions (i.e. UN Global Compact) had started to gain increased endorsement from varying organizations & communities operating across different countries. Moreover, as the stakeholder theory had gained major literature support within the CSR area, it serves well to identify this concept within a developing country’s context, like Egypt giving a banking organizational experience; Arab African International Bank (AAIB); that was turned into a successful value-creation operation to all involved stakeholders. In-depth interviewing was conducted with the CSR Head within AAIB, along with siding to different organizational publications to deduce & analyze the information acquired & presented within the case. Further to that, AAIB’s experience postulates a remarkable one as it reflects the CSR operations in Egypt pre the turning point of 2011, which would serve in setting a benchmark of comparisons later on due to the fact that CSR activities are now under high scrutiny & public questioning in relevance to their hidden agendas & objective},
  keywords = {AAIB ; CSR},
  note = Article ID: 203993
}