@article{khairat2023impact,
  title = {The Impact of Place Attachment on Citizen Participation in Place Marketing: Towards a Conceptual Framework of the Antecedents and Consequences of Place Attachment},
  author = {Nada KHAIRAT and Saida MARSO},
  year = 2023,
  url = {https://ibimapublishing.com/articles/JMRCS/2023/229393/},
  journal = {Journal of Marketing Research and Case Studies},
  volume = 2023,
  pages = 15,
  doi = 10.5171/2023.229393,
  abstract = {In today's rapidly evolving world, places are undergoing significant and transformative changes, leading to fierce competition in attracting diverse target markets. Consequently, it has become more crucial than ever to adopt a fresh marketing approach that emphasizes collaboration, co-creation, and co-participation to enhance the place attractiveness. Citizen participation plays a major role in the new paradigm, as it not only creates more value but also ensures better performance. Among the various motivations for citizen participation, the influence of place attachment on citizenship behaviors has been widely acknowledged. However, limited research has explored the relationship between place attachment and citizen participation in the context of place marketing. To address this research gap, the objective of this paper is to develop a conceptual framework that sheds light on how individuals' attachment to a place can drive their active engagement in place marketing activities. By examining the factors that contribute to place attachment and its subsequent impact, this model serves as a foundational basis for future empirical research, thus advancing knowledge in the field. Additionally, it provides valuable insights for practitioners who aim to enhance the competitiveness of their places within the rapidly changing context.},
  keywords = {Place Marketing – Place Branding – Place Attachment – Citizen Participation.},
  note = Article ID: 229393
}