@article{benali2023organizational,
  title = {Organizational Ambidexterity Dimensions as Effective Axes for Digital Transformation},
  author = {Amina BENALI},
  year = 2023,
  url = {https://ibimapublishing.com/articles/JNARB/2023/235233/},
  journal = {Journal of North African Research in Business},
  volume = 2023,
  pages = 12,
  doi = 10.5171/2023.235233,
  abstract = {This paper focuses on highlighting the effective role played by the dimensions of organizational ambidexterity in creating a digital transformation within the company. For this purpose, we used the survey method directed at 530 workers in an organization selling agricultural equipment in Algeria, which witnessed a rapid digital transformation after the Covid-19 pandemic.
This research confirms that there is a statistically significant relationship between monitoring new opportunities and digital transformation during the current crisis in the target market.
Also, the study concludes that people's behavior must be directed toward understanding organizational ambidexterity and then proceeding with its application as a doctrine that must be adopted in achieving digital transformation.},
  keywords = {Digital transformation; Organizational ambidexterity; Organizational integration; Monitor new opportunities},
  note = Article ID: 235233
}