@article{said2015towards,
  title = {Towards More Organic Consumption: The Case of Wadifood},
  author = {Hagar Adib Said},
  year = 2015,
  url = {https://ibimapublishing.com/articles/MENA/2015/262763/},
  journal = {The MENA Journal of Business Case Studies},
  volume = (2015),
  pages = 7,
  doi = 10.5171/2015.262763,
  abstract = {Wadifood is one of the leading companies in the Egyptian market devoted in the production and selling of organic food. By strictly adhering to high quality standards and by satisfying the needs of a sophisticated health-conscious market, Wadifood has grown globally at a remarkable rate. Yet, the local market remains to be immature and still in its introductory phases. It seems that Egyptian producers of organic food perceive the export markets as the main or only potential for their future. However, there is a hidden potential in the local market that has to be highlighted. Therefore, this case discusses the current situation of Wadifood as one of the organic food leaders in the Egyptian market and raises questions about how to increase the local demand for organic food.},
  keywords = {Organic food, Green consumers, Egypt},
  note = Article ID: 262763
}