@article{apaydin2012seven,
  title = {Seven K Strategy Development},
  author = {Marina Apaydin and Noha Samara},
  year = 2012,
  url = {https://ibimapublishing.com/articles/MENA/2012/270660/},
  journal = {The MENA Journal of Business Case Studies},
  volume = (2012),
  pages = 26,
  doi = 10.5171/2012.270660,
  abstract = {Seven K, also known as ‘Cairo Leather Industries Co.,’ is a joint stock company located in Egypt and producing various leather products for both local and export markets. Since 1990, the company has grown from 50 to 150 employees and it currently has a manufacturing plant, three showrooms and established relationships with big distributors. In 2010, 20 years after its establishment, Seven K top management decided to assess its growth strategies and future expansion plans in order to remain competitive in both local and export markets. The key issue in this case is how to evolve a growth strategy in the context of an integrated corporate strategy and devise an actionable implementation plan. .. Cognizant of the importance of streamlining the organizational structure to facilitate strategy implementation, top management needed to address necessary changes  in the structure to achieve cross functional coordination in a manner conducive to effectively implement the strategy.   The case presents useful information about the leather industry in general as well as the leather industry in Egypt. It also presents operational, financial and marketing data about the company to enable an assessment of the growing opportunities for the company as a whole.},
  keywords = {Corporate strategy, organizational growth, leather industry, Egypt.},
  note = Article ID: 270660
}