@article{aghajari2012conceptualizing,
  title = {Conceptualizing a Dynamic Model for Operation Strategy Formulation in the Third Millennium},
  author = {Nezal Aghajari},
  year = 2012,
  url = {https://ibimapublishing.com/articles/CIBIMA/2012/280706/},
  journal = {Communications of the IBIMA},
  volume = 2012 (2012),
  pages = 13,
  doi = 10.5171/2012.280706,
  abstract = {Today’s  firms  are  residing  in  a  hypercompetitive  environment  in  which  operational  supremacy undisputedly is a fulcrum of competitiveness. However, under tough competitive circumstances posed by globalized  business  milieu  achieving  this  end  apparently  requires  a  comprehensive  and  systematic approach to understand and strategize operation in a superior way.  This means operation and strategy must be intertwined, co-formulated and co-implemented. Logically only in this way firms are enabled to outperform rivals and create an operational hegemony. Despite this notion, management literature is suffering from a gap in its body of operational knowledge. Specifically, prior research laments the absence of a dynamic theory for operational strategy in order to harmonize operation with the modern theory of strategy. This paper, hence, is designed to address this context by proposing a conceptual model. Thus, this paper is a conceptual research that follows a simple approach to develop a theoretical framework for understanding the dynamicity of operational strategy. Accordingly at the end implications of this approach are presented for researchers and practitioners.},
  keywords = {Operation, Strategy, Dynamic model},
  note = Article ID: 280706
}