@article{munir2018securing,
  title = {Securing the Future: Retention among Generation Y Employees},
  author = {Zarina Abdul Munir and Nur Eli Shafira Fairuz and Shereen Noranee and Veera Pandiyan Kaliani Sundram and Rozilah Abdul Aziz},
  year = 2018,
  url = {https://ibimapublishing.com/articles/JHRMR/2018/281654/},
  journal = {Journal of Human Resources Management Research},
  volume = 2018,
  pages = 8,
  doi = 10.5171/2018.281654,
  abstract = {The prime purpose of this study is to consider the changes in management paradigms that will be required to successfully motivate as well as retain Generation-Y employees (Gen-Y) to achieve the goals of the organization.  Given the strategic importance of human resource management in creating competitive and sustainable service organizations, the entry of Gen-Y to the working world, will entail extensive research for the organization to determine better strategies to retain them.  A questionnaire survey was administered conveniently to 250 Gen-Y employees. This study analysed the relationship between recognition, relationship with co-workers as well as tech-savvy and employee retention.  The Pearson Correlations analysis showed that all the three factors of recognition, relationship with co-workers as well as tech-savvy, have a positive relationship with employee retention.  Regression analysis revealed that the factor which most contributes to Gen-Y retention is recognition (β=.629, p<0.01) followed by relationship with co-workers (β=.252, p<0.01) and lastly tech-savvy (β=.629, p<0.01). The researchers provide some recommendations for future research to be implemented by applying the emotional intelligence theory or social capital theory that could moderate the relationship between the independent variables and dependent variables.
 },
  keywords = {Recognition, Relationship with Co-workers, Tech-savvy, Employee Retention, Generation Y.},
  note = Article ID: 281654
}