@article{orzan2015buyers,
  title = {Buyers’ Decisions in Online Social Networks Environment},
  author = {Gheorghe Orzan and Camelia Delcea and Elisabeta Ioanas and Mihai Cristian Orzan},
  year = 2015,
  url = {https://ibimapublishing.com/articles/JEERBE/2015/287625/},
  journal = {Journal of Eastern Europe Research in Business and Economics},
  volume = 2015 (2015),
  pages = 13,
  doi = 10.5171/2015.287625,
  abstract = {Due to the advantages of social media in connecting businesses to end-consumers directly, in a timely manner and at a low cost, by facilitating various areas of marketing, such as promotions, marketing intelligence, sentiment research, public relations, marketing communications, product and customer management, social media has become the now-a-days business reality. Therefore, social media is based on advertisings and customers who are influenced by other customers’ opinion. In this context, the customers’ engagement becomes vital, while the main goal of the companies is to obtain it on the long run. For this, the present paper is analyzing the buyer’s decisions in this whole new environment, generated by the online social networks. A case study is putted forward in order to present the obtained results and grey systems theory, one of the newest theories of the artificial intelligence area, is used for underlying them.},
  keywords = {advertising, marketing, social networks, grey systems, decisions},
  note = Article ID: 287625
}