@article{chakroun2012image,
  title = {Image of an “Ordinary” Woman A Comparative Study},
  author = {Inès Chakroun and Mohamed Kammoun and Bernard Pauly},
  year = 2012,
  url = {https://ibimapublishing.com/articles/JMRCS/2012/303712/},
  journal = {Journal of Marketing Research and Case Studies},
  volume = (2012),
  pages = 10,
  doi = 10.5171/2012.303712,
  abstract = {In this paper, we aim to identify points of contrast between men and women as regards the image of an “ordinary” woman. To achieve this goal, we have referred to KERNEL method using analysis of dominance as a tool for gathering information. The corpus of obtained data has been processed on Excel. The results show the existence of four female figures: the image of the “ordinary” woman, the image of the “ordinary” woman but non consensual, the image of the “non ordinary” woman and the image “non ordinary” woman but not consensual.},
  keywords = {“Ordinary” Woman, prioritization, KERNEL.},
  note = Article ID: 303712
}