@article{manaf2015conceptual,
  title = {The Conceptual Model of Religious-based Entrepreneurship in Malaysia: A Value-chain Approach},
  author = {Sukmamurni Abdul Manaf and Nor Laila Md. Noor and Haryani Haron},
  year = 2015,
  url = {https://ibimapublishing.com/articles/JERP/2015/319411/},
  journal = {Journal of Entrepreneurship: Research & Practice},
  volume = 2015 (2015),
  pages = 11,
  doi = 10.5171/2015.319411,
  abstract = {At present, the society experiences an emerging wide range of religious functions carried out via the new media such as worshiping, advocating, commodifying, seeking and learning. Religious outreach is now executed conventionally and through the online network of communities. Information technology (IT) and media have become the revolutionary agents of change for religious growth and outreach, which presents a new opportunity of social entrepreneurship via religious activity. Not much research has been done to ascertain the adoption of technology in religious outreach and the state of religious outreach as an enterprise in the current context.  This research aims to highlight how IT and the social media are used in the in religious enterprises using the Islamic religious activity of da’wah and the da’wah enterprise as a case.  Four da’wah enterprises in Malaysia were selected for the study. Interviews with the enterprise owners were conducted and a content analysis of each da’wah enterprise website was performed.  A value chain analysis was conducted and a conceptual model of da’wah enterprise value chain was proposed. In addition, the findings obtained also revealed that the da’wah enterprises in Malaysia can be categorized into two:  the social enterprise and the business enterprise in which the value chain activities are focused on the creation and dissemination of religious values and content. The finding of this research provides some insights on the da’wah enterprise and how their IT and the social media adoption have improved their business operations.},
  keywords = {value chain analysis, IT adoption, social enterprise, religious-based activity},
  note = Article ID: 319411
}