@article{lukas2022corporate,
  title = {Corporate Image and its Impact on Consumer Decision Making in Slovakia},
  author = {Vartiak Lukas and Gogolova Martina and Majerova Jana},
  year = 2022,
  url = {https://ibimapublishing.com/articles/IBIMABR/2022/340734/},
  journal = {IBIMA Business Review},
  volume = 2022,
  pages = 16,
  doi = 10.5171/2022.340734,
  abstract = {The primary aim of the paper is to empirically determine how presented experiences of other customers affect the creation and perception of the corporate image. Corporate image perceived by consumers can also be formed solely on the basis of sharing experiences of other consumers. Thus, there is a relationship between the polarity of presented experience (negative / positive) and the polarity of perceived corporate image. Negative experiences have more significant impact on the creation of a negative image than positive experiences have on a positive image. At the same time, the corporate image is in a relationship with the probability of buying and consumer product quality expectations. Positive image, however, can only dull acceptance of higher prices. Priming effect was not seen.},
  keywords = {Consumer, Corporate image, Priming effect.},
  note = Article ID: 340734
}