@article{tanase2024use,
  title = {The Use of the OpenAI GPT-3 AI Technology  for Marketing Content Purposes},
  author = {Ionut TANASE and Bianca Cristiana VOICU and Raluca-Giorgiana (POPA) CHIVU and Elena Florentina GREJDAN},
  year = 2024,
  url = {https://ibimapublishing.com/articles/JEERBE/2024/350288/},
  journal = {Journal of Eastern Europe Research in Business and Economics},
  volume = 2024,
  pages = 8,
  doi = 10.5171/2024.350288,
  abstract = {Artificial intelligence (AI) technologies rapidly transform marketing worldwide with fast-paced content creation productivity driven by machine learning algorithms generating heightened interest from researchers. In recent years, AI tools helped writers by acting as a helping hand in the creation process, quick fact-checking and grammar correction. As OpenAI introduced the Generative Pre-trained Transformer 3 model (GPT-3), its newest autoregressive language model that uses deep learning to produce human-like text; we have researched its usability for generating a wide range of marketing content. The main objective of the research was to analyze different outputs of the GPT-3 AI with the help of a group of anonymous respondents to attempt to measure its usability in marketing environments as well as a way to measure if GPT-3 could pass the Touring test.},
  keywords = {artificial intelligence, AI generated content, AI for marketing content, marketing AI},
  note = Article ID: 350288
}