@article{falkowska2020first,
  title = {First Click Eye Tracking A/B Tests of Web-Page Interactive Elements},
  author = {Julia FALKOWSKA and Janusz SOBECKI},
  year = 2020,
  url = {https://ibimapublishing.com/p-articles/36AI/2020/36180320/},
  journal = {Communications of International Proceedings},
  volume = 2020 (7),
  abstract = {Eyetracking metrics can be calculate and analyze in user experience web sites evaluation. This paper presents the results from the experiment where 11 commercial websites where tested with first click A/B tests. Used methodology are user observation and eyetracking data recording. Aim of the study is to verify the legitimacy of the use and interpretation of a specific set of eye-tracking metrics for the purpose of their universal application in user experience research on websites.},
  keywords = {eye tracking, user experience, eyetracking metrics, A/B tests},
  note = Article ID: 36180320
}