@article{sfar2012customer,
  title = {The Customer Experience in the Era of Electronic Service Offering},
  author = {Wiem Jenzri Sfar},
  year = 2012,
  url = {https://ibimapublishing.com/articles/JMRCS/2012/365052/},
  journal = {Journal of Marketing Research and Case Studies},
  volume = (2012),
  pages = 11,
  doi = 10.5171/2012.365052,
  abstract = {This paper analyzes how the customer experience could be impacted by the integration of electronic supply service, as a complementary channel of distribution. Far from trivial, the induced changes generate a restructuring of the contents of the service experience whose impact on perceived quality and service brand image should be seriously considered by the provider.},
  keywords = {Electronic offer, experience, service, content of experience.},
  note = Article ID: 365052
}