@article{correia2020sensory,
  title = {Sensory Marketing at the Destination Level: A Conceptual Approach},
  author = {Ricardo Fontes CORREIA and Ana FRANCO and Raquel MENESES},
  year = 2020,
  url = {https://ibimapublishing.com/p-articles/36MKT/2020/3655320/},
  journal = {Communications of International Proceedings},
  volume = 2020 (6),
  abstract = {Marketing strategies adopted in many destinations do not take into consideration the potential of the senses to generate memorable experiences. By ignoring a driving force of intangibility, such strategies do not value a major source of differentiation. In fact, in a time where the intangible assumes an essential role, the senses emerge as a key for the differentiation of a particular destination when compared to other alternatives. This article puts in evidence the importance of the sensory marketing at the destination level. We develop a conceptual model where sensory contact points emerge as the central element in the 3 different phases of the tourist experience: a priori to capture the attention and provide (or recall) sensations of the destination, in loco for the generation of a multisensory image of the destination, and a posteriori inspiring a new visit to the destination or it’s recommendation to others. The model proves to be particularly useful for practitioners, offering relevant insights for managers and policy makers.},
  keywords = {Sensory Marketing, Senses, Destination, Tourism, Experiences.},
  note = Article ID: 3655320
}