@article{mariaski2021heuristic,
  title = {A Heuristic Method of Constructing  Shortlists of Attractive Offers},
  author = {Aleksander MARIAŃSKI and Michał KĘDZIORA and David RAMSEY and Leopold SZCZUROWSKI},
  year = 2021,
  url = {https://ibimapublishing.com/articles/JMRCS/2021/367917/},
  journal = {Journal of Marketing Research and Case Studies},
  volume = 2021,
  pages = 12,
  doi = 10.5171/2021.367917,
  abstract = {Thanks to the Internet, consumers can easily obtain basic information about a very large number of offers at very little cost. This enables consumers to judge whether an offer of a unique valuable good (such as a flat or second-hand car) is potentially attractive, but more information (normally gained by observing an offer in real life) is needed to make a final decision. Automating the construction of an initial shortlist based on online information can be a useful heuristic approach to ultimately selecting an appropriate offer, while reducing search costs. The authors present an algorithm that constructs shortlists of attractive offers based on consumers’ stated preferences. The number of offers to be placed on the shortlist is given by the user. Such a shortlist can be interpreted as a list of offers to be physically viewed or as the first step in choosing such a set.},
  keywords = {Shortlist, Limited Rationality, Heuristic Decision Rule, Online and Offline Search, Multi-Criterion Decision Making},
  note = Article ID: 367917
}