@article{karimaamirat2012consumers,
  title = {The Consumer’s Behavior in the Arms of Semiotics: New Revelations},
  author = {Karima Amirat},
  year = 2012,
  url = {https://ibimapublishing.com/articles/JMRCS/2012/369774/},
  journal = {Journal of Marketing Research and Case Studies},
  volume = (2012),
  pages = 12,
  doi = 10.5171/2012.369774,
  abstract = {We all know that buying a car is an act of consumption under constraint. It is subjected to a process of identical co-construction joining a socioeconomic context in perpetual transformation. This looks a little bit hard to understand! But the semiotic analysis of 28 interviews realized with the Tunisian executives, between 30 and 35 years old, about the brand of their personal cars, will simplify it by revealing us the values of consumption, the underlying signs in the various brands, the process of identical construction which joins to it and the implications that can appear on the consumer and the contemporary marketer there.},
  keywords = {identity, semiotics, consumer, values.},
  note = Article ID: 369774
}