@article{czaplewski2021polish,
  title = {Polish E-Commerce Market and Its Evaluation},
  author = {Maciej CZAPLEWSKI},
  year = 2021,
  url = {https://ibimapublishing.com/p-articles/37eCOM/2021/37121621/},
  journal = {Communications of International Proceedings},
  volume = 2021 (10),
  abstract = {Polish e-commerce with 30 percent increase in turnover and with the value of 15 billion EUR in 2020 is one of the most dynamically growing European markets. Despite the fact, that e-commerce in Poland is still only a small part of total retail sales compared to Western markets, the competition is increasing. Therefore, it is worth undertaking the task of presenting the current state of development of the e-commerce market in Poland as well as indicating possible possibilities for its further development.
In order to do that author presented the characteristics of the Polish e-commerce supply side as well as the demand side. On one hand main market strategies of e-commerce sellers were described. On the other hand the basic behaviors and expectations of the consumer were also depicted. In the article the most recently available data on e-commerce in Poland were used. At the end some final remarks as well as some possible development directions of the Polish e-commerce market were made. Among others, the authors concluded that, achieving further e-commerce development in Poland will be possible especially in case of:

	developing new business models for e-commerce,
	further unification of international e-commerce regulation, including those within the EU,
	improving the safety of e-payments.},
  keywords = {e-commerce, Poland, e-business strategies.},
  note = Article ID: 37121621
}