@article{zasuwa2021role,
  title = {The Role of Social Capital in Boycotting Products during Crisis and Recovery: A Cross-Country Analysis},
  author = {Grzegorz ZASUWA and Agnieszka MAREK and Grzegorz WESOŁOWSKI and Joanna NIEWIADOMA},
  year = 2021,
  url = {https://ibimapublishing.com/p-articles/38MKT/2021/38105821/},
  journal = {Communications of International Proceedings},
  volume = 2021 (54),
  abstract = {The study tries to get a deeper understanding of how two macro-level antecedents, the state of the economy and the social capital of a country boycotting of products. When selecting these factors, we assume that consumer activism is vulnerable to the economic conditions (such as a crisis or recovery) in which consumers live. Secondly, given that consumer boycotts involve a collective action problem (Klein et al., 2004), we want to know how social capital interacts with different economic conditions when shaping the environment for boycotting. More specifically, we set up a twofold objective: 1) to show how the outbreak of an economic crisis and then an economic recovery affect consumer boycotts; and 2) to examine whether and/or how social capital moderates the effects of economic conditions.},
  note = Article ID: 38105821
}