@article{ayalaregalado2021satisfaction,
  title = {Satisfaction in Business Relationships: Literature Review, Challenges and Perspectives},
  author = {Carlos Javier AYALA-REGALADO},
  year = 2021,
  url = {https://ibimapublishing.com/p-articles/38MKT/2021/3823021/},
  journal = {Communications of International Proceedings},
  volume = 2021 (54),
  abstract = {Business relationships are an essential element of relational marketing, proper management of business relationships allows companies to obtain benefits; satisfaction is the condition that makes it possible for commercial relationships to last over time; The objective of this research was to identify the findings on aspects that affect satisfaction in the commercial relations of companies; To achieve this purpose, a systematic review of the literature of 191 articles that matched the search criteria was carried out; After narrowing down the sample, 23 articles were chosen, written in the period 2010-2021; theories, authors, methodologies and limitations of the studies were identified; Opportunities for future research were also identified.},
  keywords = {Satisfaction, Business Relationships, Relationship Marketing, B2B Markets.},
  note = Article ID: 3823021
}