@article{tama2016country,
  title = {Is The Country Of Origin An Important Cue When Buying Wine?},
  author = {Anca Tamaş},
  year = 2016,
  url = {https://ibimapublishing.com/articles/JEERBE/2016/385656/},
  journal = {Journal of Eastern Europe Research in Business and Economics},
  volume = (2016),
  pages = 14,
  doi = 10.5171/2016.385656,
  abstract = {The aim of this paper is to investigate how much the reputation of the country of origin influences the buying decision. Quantitative methods, statistical analysis and econometric methods were used. SPSS was used for linear regression, factor analysis and ANOVA.The findings reveal a strong correlation between the country of origin of the wine and the perceived quality of the wine for consumers, winemakers and Masters of wine and that the country of origin becomes the most important cue in the purchase decision.The study found different correlations for consumers’ opinions, buying attitudes and purchase decisions.The original element is using Romanian and international wine consumers in a real buying situation; the opinions of the Romanian winemakers and of the international Masters of wine are an added value due to their expertise.
As limitation, the number of respondents is limited.},
  keywords = {country of origin effect},
  note = Article ID: 385656
}