@article{loayza2022marketplaces,
  title = {Marketplaces: The Post-Purchase Stage of The E-Commerce Consumer Concerning Satisfaction and Its Impact on The Intention to Repurchase},
  author = {Fernando LOAYZA and Mía RODRÍGUEZ and Manuel Luis LODEIROS-ZUBIRIA},
  year = 2022,
  url = {https://ibimapublishing.com/p-articles/39eMKT/2022/3958722/},
  journal = {Communications of International Proceedings},
  volume = 2022 (19),
  abstract = {Electronic commerce has become a necessary tool for companies to cover new segments, in addition to creating new organizations dedicated only to this type of commerce, reducing costs and generating a higher profit margin. Marketplaces are web showcases that exhibit different products from different areas. These have developed various post-purchase activities more relevant to consumers to generate satisfaction. Likewise, the generation of satisfaction generates the intention to repurchase in the customers of the marketplaces. A PLS-SEM analysis was used to respond to the hypothesis. The results showed a direct relationship between post-purchase actions and satisfaction; likewise, post-purchase actions influence the intention to repurchase; and satisfaction is highly related to repurchase intention.},
  keywords = {Marketplaces, Post-Purchase, Satisfaction, Repurchase, Shipping, Tracking, Return, Customer Service},
  note = Article ID: 3958722
}