@article{molchanov2023commitment,
  title = {Commitment of Consumers of Certain Psycho-Types of Personality to Various Genres of Video Game Market Products},
  author = {Nikolay N. MOLCHANOV and Kirill A. YUMASHEV},
  year = 2023,
  url = {https://ibimapublishing.com/p-articles/41MKT/2023/4112923/},
  journal = {Communications of International Proceedings},
  volume = 2023 (1),
  pages = 9,
  doi = doi.org/10.5171/2023.4112923,
  abstract = {The article presents the results of a study the commitment of consumers of certain psychotypes of personality to various genres of video game market products. When developing a marketing campaign, companies need to thoroughly understand their target audience in order to minimize production and marketing risks. Each genre of video games has a number of its own unique features that attract, or, conversely, repel the target consumer. A proposition was put forward about the connection between the psychotype of the consumer and genre preferences. Thus, knowing the psychotype of their target audience, firms can develop a new product for it (or adjust the current one), and vice versa. Having a finished product in their hands, companies can implement it for a specific target audience knowing its psychotype. The video game market has been analyzed; its main target audience has been identified.},
  keywords = {Marketing research, video game market, digital technologies, digital marketing, personality psychotypes.},
  note = Article ID: 4112923
}