@article{ogrek2024strategic,
  title = {Strategic Analysis: The Example of An Enterprise from The Automotive Industry in Poland},
  author = {Marzena OGÓREK and Agnieszka BALA-LITWINIAK},
  year = 2024,
  url = {https://ibimapublishing.com/p-articles/43MGT/2024/4319824/},
  journal = {Communications of International Proceedings},
  volume = 2024 (5),
  doi = doi.org/10.5171/2024.4319824,
  abstract = {The modern market requires companies to build lasting and unique market advantages. Therefore, proper strategic planning is needed to allocate resources more effectively. There are many methods that can help a company achieve this goal, including strategic analyses. Strategic analysis methods allow for a transparent presentation of results and can be one of the elements of the decision-making process leading to the assignment of the most optimal partial strategies to the company. The article presents the results of a strategic analysis of a selected enterprise from the automotive industry. The strategic analysis was carried out using a map of strategic groups and an analysis of key success factors based on SWOT analysis.},
  keywords = {strategic analysis, SWOT analysis, map of strategic group, analysis of key success factors},
  note = Article ID: 4319824
}