@article{gabelaia2025luxury,
  title = {Luxury Real Estate and Climate Resilience:  A Qualitative Analysis of Sustainable  Practices and Tangible Impacts},
  author = {Ioseb Gabelaia and Joseph Boyce},
  year = 2025,
  url = {https://ibimapublishing.com/articles/JMRCS/2025/443750/},
  journal = {Journal of Marketing Research and Case Studies},
  volume = 2025,
  pages = 16,
  doi = 10.5171/2025.443750,
  abstract = {This research explored luxury real estate and its growing commitment to sustainable practices in response to the global climate crisis. Existing research on vertical green systems lacks evidence of long-term economic feasibility. Today, developers are pioneering vertical green cities, incorporating rooftop gardens and sustainable materials to reduce energy consumption and promote biodiversity in dense urban settings. The authors explored how luxury developments can reduce carbon footprints while maintaining appeal and highlight efforts to impact more comprehensive urban planning. With qualitative methodology, the authors intended to reveal the effectiveness of sustainable practices in luxury real estate, assessing their real-world impact on carbon reduction, resource preservation, and urban biodiversity. The interviews were grounded in a literature review to demonstrate trustworthy results and add reliability. Besides, the authors acknowledge limitations such as potential self-report bias. The results offered insights into luxury real estate to redefine urban living through sustainable innovations and support the global movement toward net-zero emissions and climate-resilient cities. One of the significant results of this research was accepting the need for sustainable approaches; however, resistance was driven by not having sustainable reports on luxury real estate. 
 },
  keywords = {Luxury Real Estate, ESG, Sustainability, Climate Change, Innovation},
  note = Article ID: 443750
}