@article{jailani2014participating,
  title = {Participating in Social Network Online Purchase: How Significant Emotional Intelligence IS},
  author = {Sri Fatiany Abdul Kader Jailani and Abdul Kadir Othman and Erne Suzila Kassim},
  year = 2014,
  url = {https://ibimapublishing.com/articles/JIEBS/2014/460262/},
  journal = {Journal of Internet and e-business Studies},
  volume = (2014),
  pages = 9,
  doi = 10.5171/2014.460262,
  abstract = {The social networking has become a phenomenon not only to the social system, but also to the business activities. Engaging the social network for buying and selling products and services has become common, although these shopping sites are lacking of many trustworthy elements due to their limited virtual characteristics. Thus, it motivates us to examine the role of emotional intelligence, trust and perceived value as significant psychological elements in predicting consumers’ decisions to engage in social networking online purchase. We then proposed a model that links relationships of emotional intelligence, trust, perceived value, purchased intention and confirmation. Using a survey conducted via a cross sectional study, we collected data from 334 respondents who have taken part in social networking online purchase. Based on the regression analyses, the findings reveal that consumers’ decisions are explained by emotional intelligence and trust. Besides, trust plays the role as a predictor for perceived value and purchase intention. In addition, there are also significant relationships between perceived value and purchase intention, and between purchase intention and confirmation. The study contributes to the understanding of emotional intelligence as the basis for online and mobile retailers in taking the appropriate strategies to attract more consumers and generate higher sales. Building on this research and for knowledge enrichment, future study may incorporate social informatics in building social intelligence of the future social business community.   },
  keywords = {Emotional intelligence, trust, social networking online purchase},
  note = Article ID: 460262
}