@article{pelau2012research,
  title = {Research Regarding the Romanian Consumer Behavior for Alcoholic and Non-alcoholic Beverages},
  author = {Corina Pelau},
  year = 2012,
  url = {https://ibimapublishing.com/articles/JEERBE/2012/480478/},
  journal = {Journal of Eastern Europe Research in Business and Economics},
  volume = (2012),
  pages = 8,
  doi = 10.5171/2012.480478,
  abstract = {In this article there are analyzed the results of a research about the cognitive and emotional reactions of the Romanian consumer in the buying decision process for alcoholic and non-alcoholic beverages. The research focuses on a range of buying behavior types, trying to determine if the consumers have a rather cognitive or a rather emotional behavior in the case of beverages. Besides the differences observed for different target groups, there are also analyzed the impact which this type of behavior on the success of the strategies of beverage producers and retailers. The results of the research show a mixed behavior in the case of beverages and no major differences between alcoholic and non-alcoholic beverages. Consequently companies should combine emotional communication instruments with information based ones.},
  keywords = {consumer behavior, emotional and cognitive decisions, buying decision, beverages.},
  note = Article ID: 480478
}