@article{mahmood2022does,
  title = {Does Product Related Knowledge and  Non-Functional Cues Matter for Financial Decisions: Consumer Perception towards Islamic Banking of Pakistan},
  author = {Chaudhry Kashif MAHMOOD and Shabir AHMAD and Tayyiba KHALIL and Hassan ALI and Talha Sarfaraz},
  year = 2022,
  url = {https://ibimapublishing.com/articles/IBIMABR/2022/503506/},
  journal = {IBIMA Business Review},
  volume = 2022,
  pages = 19,
  doi = 10.5171/2022.503506,
  abstract = {The objective of this study was to empirically assess the influence of non-functional cues (such as country of origin, bank name, advertising, and price/services charges) on consumers purchasing decisions in Islamic banking services. Consumers evaluate services using a variety of quality indicators. Although their impact on consumer decision making based on the physical product attributes has been investigated, their significance to financial decisions has not been properly explored. The current paper examines this gap and suggests an integrated model for Islamic banking financial services. Data from 813 Islamic banking clients was gathered and analyzed using the Partial Least Square (PLS) technique of Structural Equation Modelling (SEM). The findings showed that non-functional cues and consumer knowledge had a significant influence on consumer purchase decisions, as well as that consumer knowledge moderated the relationship between non-functional cues and consumer purchase decisions. The current study's findings have important implications for managers looking to revamp competitive strategies for domestic and foreign banking investment by raising awareness of the benefits of Islamic banking services.},
  keywords = {Financial Services Quality Cues, Product-Related Knowledge, Consumer Purchase Decision, Islamic banking},
  note = Article ID: 503506
}