@article{jaktien2008psychological,
  title = {The Psychological Impact of Advertising on the Customer Behavior},
  author = {Sandra Jakštienė and Dalia Susnienė and Valdas Narbutas},
  year = 2008,
  url = {https://ibimapublishing.com/articles/CIBIMA/2008/521523/},
  journal = {Communications of the IBIMA},
  volume = 2008 (2008),
  pages = 6,
  abstract = {Advertising plays a major role in modern life. It shapes the attitudes of the society and the individual and inevitably influences customer behaviour. The customer has to contend with a huge amount of information and be able to make a choice, draw conclusions and make important decisions. The most important task for a business advertising itself is to present its product in such a manner that the whole environment around the buyer turns into a positive emotional stimulus. The main goal of advertising a certain product or service is to attract the customer’s attention and analyse the impact of advertising on customer behaviour, which is determined by a multitude of aspects, although the psychological-cognitive, emotional and behavioural-ones play the most important role. },
  keywords = {advertising, impact of advertising, customer behaviour, psychological aspects.},
  note = Article ID: 521523
}