@article{alzaghameem2016effects,
  title = {On the Effects of Mobile User Knowledge of Mobile Platform on the Utilization of Mobile Services},
  author = {Abdullah O. Al-Zaghameem and Omar M. Al-Qawabah and Wajedah H. Al-Gmool},
  year = 2016,
  url = {https://ibimapublishing.com/articles/JMTKS/2016/526516/},
  journal = {Journal of Mobile Technologies, Knowledge and Society},
  volume = (2016),
  pages = 13,
  doi = 10.5171/2016.526516,
  abstract = {The dramatically increasing rates of mobile users worldwide, and the amazing quantity and quality of enhancements and capabilities embedded in modern mobile devices, lead to developing tremendous numbers of mobile services and applications. Therefore, utilizing mobile services in the best way does not depend only on users’ usage experience, but also on their knowledge of the mobile platform. This research studies the effect of mobile users’ knowledge on mobile platforms on the utilization of mobile services. First, a conceptual model has been created to provide a clear vision, from utilization perspective, to the relationship between mobile service, user, and mobile platform. A mathematical equation model has been extracted, then, a survey instrument has been used with a questionnaire that involved 167 participants to collect the necessary data. The statistical analysis and hypothetical tests show a strong correlation between users’ knowledge of mobile platform and their usage experiences of mobile services.},
  keywords = {Mobile Service, Mobile User Knowledge, Mobile Platform, Mobile Service Utilization.},
  note = Article ID: 526516
}