@article{mbarek2012how,
  title = {How Does Regret Influence Consumer's Behavior?},
  author = {Melika Ben M’Barek and Abderrazak Gharbi},
  year = 2012,
  url = {https://ibimapublishing.com/articles/JOMS/2012/533857/},
  journal = {Journal of Organizational Management Studies},
  volume = 2012 (2012),
  pages = 11,
  doi = 10.5171/2012.533857,
  abstract = {Regret is not only an emotional reaction to the bad results of decision but also a powerful force that motivates and directs one’s behavior. In this paper, we studied the impact of regret on the post decision-making behavior of the consumer. A qualitative study was conducted to explore the consequences of regret on consumer behavior. It was shown that regret has an influence on the post purchase evaluation via its impact on satisfaction and has various behavioral consequences such as:  complaint, repurchasing behavior, Word of mouth communication, return, inertia etc...},
  note = Article ID: 533857
}