@article{hammami2016foundations,
  title = {Foundations of the Evaluation of Export Performance by the Leaders of SME: Construction of a Measurement Scale},
  author = {Ilhem Hammami and Mustapha Zghal},
  year = 2016,
  url = {https://ibimapublishing.com/articles/JMRCS/2016/556493/},
  journal = {Journal of Marketing Research and Case Studies},
  volume = (2016),
  pages = 14,
  doi = 10.5171/2016.556493,
  abstract = {Based on the emergent searches concerning the definition, the dimensions and the measurement of international marketing performance of the SME, the present article has for objective to propose a measurement scale of international marketing performance. The literature shows that authors use objective indicators or/and subjective ones. The lack of consensus between the researchers incited to us to make a qualitative study. And the second quantitative study led with 62 leaders of the SME allows building a measurement scale of international marketing performance by estimating the reliability of the initially identified dimensions and by verifying the validity and the reliability of four restraints.},
  keywords = {marketing performance, scale of measure, international, SME’s.},
  note = Article ID: 556493
}