@article{soumaya2012impact,
  title = {The Impact of the Children’s Attitude and Identification to the Brand Characters in the Understanding of the Prescription Child-Mother-Frame of Reflection and Trial of Modeling-},
  author = {Askri Jendoubi Soumaya and Opsomer Claire},
  year = 2012,
  url = {https://ibimapublishing.com/articles/JMRCS/2012/594223/},
  journal = {Journal of Marketing Research and Case Studies},
  volume = (2012),
  pages = 9,
  doi = 10.5171/2012.594223,
  abstract = {The objective of this research is to build a structural model which studies the causal relations between the concept of child’s attitude and identification to the brand characters, at first, and their impact on the prescription child-mother. A review of literature and a frame of reflection will allow us to limit different relations between these variables, underestimated till now, to propose finally a conceptual model of understanding the prescription child-mother.  We note that the morphological and psychological characteristics of the brand characters and child’s socio-demographic characteristics will be integrated into this model.},
  keywords = {children behavior, brand character, attitude, identification, prescription.},
  note = Article ID: 594223
}