@article{mihaita2020perception,
  title = {Perception of Adults about the Anime Products in Romania},
  author = {Niculae V. MIHAITA and Adrian Nicolae A.M. CAZACU},
  year = 2020,
  url = {https://ibimapublishing.com/articles/JMRCS/2020/623545/},
  journal = {Journal of Marketing Research and Case Studies},
  volume = 2020,
  pages = 19,
  doi = 10.5171/2020.623545,
  abstract = {This paper is focused on the adult public of entertainment. The purpose is to find if they keep their interest for the anime products, like before, when they were young. The study proves that adults watch anime, appreciate it and its relative products, for some different reasons, which lead us to some dominant qualities of this kind of art. These qualities could be used eventually for some publicity goals related to the anime products.     },
  keywords = {Information Theory, Anime, Market, Related Products, Consumer Decision.},
  note = Article ID: 623545
}