@article{achouri2010effect,
  title = {The Effect of the Congruence between Brand Personality and Self-Image on Consumer’s Satisfaction and Loyalty: A Conceptual Framework},
  author = {Mohamed Ali Achouri and Néji Bouslama},
  year = 2010,
  url = {https://ibimapublishing.com/articles/IBIMABR/2010/627203/},
  journal = {IBIMA Business Review},
  volume = 2010 (2010),
  pages = 17,
  doi = 10.5171/2010.627203,
  abstract = {This research belongs to the field of the analysis of the consequences of congruence between brand personality and self-image. The consequences taken into account in this study are consumer’s satisfaction and loyalty. We will present a literature review on the study of impact of the congruence between brand personality and self-image on the four dependant variables considered in this research: Satisfaction, attitude, preference and behavioural intentions.},
  keywords = {Congruence, Brand personality, Self-image, Satisfaction, Loyalty},
  note = Article ID: 627203
}