@article{shehata2017how,
  title = {How Can a Tweet Affect The E-Reputation Of A Company?},
  author = {Mona Shehata and Omneya Yacout and Nicolas Moinet and Camille Alloing},
  year = 2017,
  url = {https://ibimapublishing.com/articles/JISNVC/2017/651454/},
  journal = {Journal of Internet Social Networking and Virtual Communities},
  volume = 2017,
  pages = 13,
  doi = 10.5171/2017.651454,
  abstract = {How can a tweet affect the e-Reputation of a company? In this digital landscape, companies are now facing new challenges in the form of media crises, which affect their image and digital reputation and threaten their economic, social and cultural legacies. This article depicts the strategy of an Egyptian telecommunications company facing a social media crisis. The analysis is based on the study of a famous Mobile Service Provider in Egypt, Mobinil, which has undergone a heavy media attack causing substantial losses to the firm and a drop in its stock price. The crisis started when the company’s CEO tweeted on his Twitter account in June 2011 a post that triggered a wave of frustration against his business because it has touched the morals and traditions, which are considered a taboo in Egypt. Netnography and Actor-Network theory (ANT) were used to analyze the data. This research also tried to answer the question to what extent would the socio-cultural factors play a key role in a social-media crisis management? Many academic and practical implications are presented in this article as well.},
  keywords = {E-Reputation; Social Media; Case Study; Actor-Network Theory},
  note = Article ID: 651454
}